Goldwell Professional Hair Color guarantees intense colors full of brilliance in all dimensions. Goldwell provides incredible grey coverage even on resistant hair, color brilliance with even, long-lasting results and a multi-dimensional shine. Goldwell Nectaya hair color is ammonia free. Nectaya enriches the hair with nurturing care creating the best basis for beautiful color results without compromising on performance. Nectaya provides rich saturated color with guaranteed grey coverage, in an ammonia free formula.
Traditional highlights are applied with foils, placed close to the root line and are used to create high-impact dimension. Highlights require regular touch ups to avoid harsh lines as roots grow in. Baby lights are used to create dimension in the hair by lightening extremely small sections of hair. Baby lights result in subtle, naturally sun kissed looking hair. Lowlights use a similar technique to highlights, but with the opposite results: a darker color is applied to sections resulting in deeper tones that provide depth and dimension to the overall look.
The balayage technique does not involve foils but instead the lightener is painted directly onto the hair. The balayage highlights are less saturated and appear more natural against your original hair color. Foilyage is similar to the balayage, but the sections of hair are wrapped in foil, heat is then applied to amplify the lifting-effect of the highlights. The ombre is characterized by dark roots that gradually get lighter towards the ends. Ombre colors can also be reversed to graduate hair from light roots to darker ends.
We carry a dazzling spectrum of bold, brilliant colors from both the Goldwell Elumen and the Joico Color Intensity line of vivid hair colors. These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. No matter your style or personality, there is a mermaid hair look that was made for you. Get ready to apply your love for color to your hair.
Vivid Color Maintenance: shampooing with only color safe shampoo in cool water will dramatically improve the longevity of your fashion colors.